NY Strategy & Marketing Awards

Highlighting Campaigns Built on Strategic Insight, Brand Impact, and Digital Reach

The NY Strategy & Marketing Awards recognizes exceptional digital campaigns built on strategic thinking, brand alignment, and creative execution. This category honors marketing efforts that deliver clear messaging, audience engagement, and measurable outcomes through innovative use of digital platforms.

As part of NY Digital Awards program, we invite submissions from marketing professionals, agencies, strategists, and creative teams responsible for brand campaigns, content strategies, digital activations, and cross-platform experiences. Whether launching a product, building brand affinity, or leading customer engagement, this category celebrates strategic excellence in today’s digital landscape.

Submit your entry today and gain recognition for the campaigns that drive results, spark interaction, and define modern digital marketing.

Categories

General Strategy & Marketing Categories

SM25001. Advertising Campaign
SM25002. Augmented Reality
SM25003. Banner Campaign
SM25004. Brand Awareness Campaign
SM25005. Brand Engagement Campaign
SM25006. Brand Partnership (NEW)
SM25007. Brand Transformation / Repositioning
SM25008. Branded Content
SM25009. Branding / CI
SM25010. Business to Business
SM25011. Business to Consumer
SM25012. Call To Action (NEW)
SM25013. Cause-Related
SM25014. Content Marketing
SM25015. Contests & Promotions
SM25016. Corporate Social Responsibility
SM25017. Customer Experience
SM25018. Display Advertising
SM25019. eCommerce Campaign
SM25020. Email Marketing Campaign
SM25021. Events
SM25022. Experiential
SM25023. Experimental / Innovative
SM25024. Film & Television
SM25025. Finance (NEW)
SM25026. Food & Beverage
SM25027. Game / Application
SM25028. Global Campaign
SM25029. Humor
SM25030. Influencer and Celebrity Collaboration
SM25031. Integrated Campaign
SM25032. Integration with Live Television
SM25033. Interactive Outdoor Event
SM25034. Landing Page
SM25035. Launch Campaign
SM25036. LGBTQ Community Engagement
SM25037. Live Experiences
SM25038. Marketing Effectiveness
SM25039. Messaging / Bots
SM25040. Microsite
SM25041. Mobile Campaign
SM25042. Multi-Channel Experience
SM25043. Multicultural Community Engagement
SM25044. Music and Dance
SM25045. Native Advertising
SM25046. Partnership Campaign
SM25047. Podcast
SM25048. Polls & Surveys
SM25049. Rich Media
SM25050. SEM Campaign
SM25051. SEO Campaign (NEW)
SM25052. Social Campaign
SM25053. Sponsorship Experience
SM25054. Sports
SM25055. Strategic Campaign
SM25056. Student
SM25057. Sustainability (NEW)
SM25058. Technology
SM25059. Travel
SM25060. Viral Marketing
SM25061. Virtual Remote Experience
SM25000. New Category

Deadlines & Fees

The NY Digital Awards prides itself on maintaining affordable entry fees for all participants.

The overall fee structure is designed with simplicity and fairness in mind. Instead of escalating costs per entry, we charge a $30 annual administrative fee for only the first entry of each competition year. This approach covers expenses such as printing, mailing and data organization. By implementing a consistent fee, entrants submitting multiple entries will benefit from a cost-effective structure, making it more economical than a variable fee system.

2025 S2
Entry Period
Early Bird
Jun 20 - Jul 16, 2025
Regular
Jul 17 - Aug 20, 2025
Final
Aug 21 - Sep 17, 2025
Final Extension
Sep 18 - Oct 22, 2025
Professional 1st Entry $130 - Single
$195 - Campaigns
$140 - Single
$205 - Campaigns
$160 - Single
$215 - Campaigns
$180 - Single
$225 - Campaigns
Additional Category $95 - Single
$155 - Campaigns
$105 - Single
$165 - Campaigns
$115 - Single
$175 - Campaigns
$120 - Single
$185 - Campaigns
Student 1st Entry $60 $70 $80 $90
Additional Category $50 $60 $70 $80

Results Announcement: Nov 7, 2025

* Fees are non-refundable. Withdrawn entries (whether withdrawn by entrant or by the NY Digital Awards for entrant's failure to comply with the entry rules) will NOT be refunded.

* Multiple entries must be submitted at the same time as your first entry in order to be counted as "additional category". An entry submitted at a later time will be counted as a "first entry".

PROJECT DATE
Work submitted must have been produced after January 1, 2023.

Winner’s Benefits

Benefits / Winning Levels 2025 Top 10 Agencies of the Year Gold
Winner
Silver
Winner
2025 Ava Statuette YES - -
Exclusive “Top Agency of the Year” Certification YES - -
Seasonal Features on Winners Highlight Section YES - -
Listed in Official Winner Press Release YES - -
Priority Features on NY Digital Awards e-Newsletter YES - -
Spotlighted Winner Article on Media Partner Site – Muse.World YES YES -
Dedicated Social Media Posts YES YES -
Access to Marketing & Promotional Materials YES YES YES
Exclusive Access to Winner’s Interview YES YES YES
Dedicated Winner’s Profile / Page YES YES YES
Eligible to Purchase Ava Statuette YES YES YES
Winner Certificate YES YES YES
Digital Winner Badge YES YES YES

Submission Details

Step 1
Tap the "My Account" button to register your username and password. If you are already a member, tap "Log In."
Step 2
Complete the short online entry form. Don't forget you can enter each work in more than one category.
Step 3
Upload your entry to the system.
Step 4
Click “Checkout” to process your entry fees.

Kindly provide a synopsis of your design of approximately 350 words. The brief should strengthen your entry, as well as providing the jury a better understanding of your project. A written translation or adaptation of non-English entries is highly recommended.

The submissions should be saved in a flattened JPEG or JPG format. (Keep them under 4MB, 1,200px wide is preferable, 300dpi, RGB).

Entries with audio/video must be submitted with a direct URL that will take judges directly to the work:
Upload video/audio to Vimeo/YouTube/Youku.
Paste the URL link into the URL field.