NY Digital Awards -  Silver

2026

1 Million Scoville Pepper Extract Hot Sauce

Entrant

Laura Becker

Category

Design and Creativity - Digital Advertising

Client's Name

Country / Region

United States

The assignment is to create an eye-catching advertisement that matches the fiery hot taste of the product, 1 Million Scoville Pepper Extract Hot Sauce. It speaks to the customer, "Born to Burn, Made to Thrill." An extreme vibrant red sauce made with Trinidad Scorpion and Red Habanero peppers, often cited as one of the hottest sauces available. Customers find the pepper extract useful for dialing up the heat in their food with vapors that can catch you off guard. "Can You Survive The Explosion?"

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