2024
The Humanity Check
Entrant
Amnesty International - Sezione Italiana
Category
Social Media - Public Service / Activism
Client's Name
Amnesty International - Sezione Italiana
Country / Region
Italy
On October 7th a devastating escalation unfolded between Israel, Hamas, and other Palestinian armed groups. In the midst of this turmoil, Amnesty International launched a digital campaign to turn social viewers into activists. "Humanity Check" leveraged the logic of reCAPTCHA to catalyze social action, transforming routine verification into an act of human solidarity. It challenged the passive online viewers to become agents of change. Each post, infused with up-to-the-minute statistics, culminated in a "Humanity Check" and a call to action to sign our petition for a ceasefire.
Credits
Entrant
We Are Social
Category
Strategy & Marketing - Launch Campaign
Country / Region
United Kingdom
Entrant
Reingold, Inc.
Category
Website & Mobile Sites - Health / Fitness / Wellness
Country / Region
United States
Entrant
We Are Social
Category
Video / Online Video - Environment & Sustainability
Country / Region
United Kingdom
Entrant
Gladstone Media
Category
Video / Online Video - Real Estate
Country / Region
Canada