Shenzhen Qianhai Taikang Hospital IP Image Design

This IP image, tailored for Shenzhen Qianhai Taikang Hospital, employs a warm, approachable personified cartoon design. It aims to bring the hospital and the public closer together while highlighting the hospital’s professional and premium medical services, genuinely reflecting the hospital’s commitment to patient-centered care.

Deer symbolize auspiciousness, longevity, and wealth, which is consistent with the hospital’s three closed loops of “health, longevity and prosperity” and its vision of “making Taikang a part of people’s happy life”. Drawing inspiration from the graceful creature of nature, the design team has created a round, cute, and friendly cartoon image. The interesting heart-shaped antlers and nose suggest that the hospital can dispel patients’ pain and bring them happiness, fully embodying the warmth and sincerity of Taikang’s medical services; the firm feet represent that the down-to-earth hospital with a firm strategy, a clear direction, and pure goals will offer patients reliable medical care. In terms of color selection, orange and white are taken as main colors: orange symbolizes vigorous vitality and flourishing medical development, while white represents purity and professionalism, improving patients’ trust in the hospital.

The interesting, cute IP image not only is recognizable and attractive, but also provides rich possibilities of expansion. It can be developed into a series of lively and engaging memes, exquisite accessories, plush toys, and other fine peripheral cultural & creative products, helping the hospital establish a positive and warm image for a good reputation.