NY Digital Awards -  Gold

2025

Always Ready Slot Car Grand Prix

Entrant

Huemen Design

Category

Video / Online Video - Automotive

Client's Name

Scuderia Ferrari and HARMAN Automotive

Country / Region

United States

Through a multi-year campaign effort, HARMAN Automotive and Scuderia Ferrari have showcased HARMAN Automotive's Ready products to OEMs and other potential customers via social media. One of the final partnership events was the Always Ready Slot Car Grand Prix. Scuderia Ferrari drivers, Carlos Sainz and Charles Leclerc, were challenged to race each other on a slot car board designed to mimic Italy's Imola track -- 24 heart-pounding laps to slot car glory. What ensues is a fun, nostalgia-filled and competitive race between teammates, giving fans a deeper look into what the Scuderia Ferrari and HARMAN Automotive partnership is all about.

Credits

Rubin Carasco
Ryan Durinick
Thomas Irwin
Andrew Schwartzenberger
Mark Bonacua
More Gold Winners
2025
NY Digital Awards - ON YOUR ARTIST with AHOF

Entrant

CJ ENM

Category

Video / Online Video - Variety & Reality

Country / Region

South Korea

2025
NY Digital Awards - Smarter Global Selling Systems Integration

Entrant

Reddappa Naidu Gorantla

Category

Website & Mobile Sites - Information Technology (IT)

Country / Region

United States

2025
NY Digital Awards - Architecting Resilient Payment Authentication at Scale

Entrant

Madhavi Latha Bhairavabhatla

Category

Apps & Softwares - Best Technical Achievement

Country / Region

United States

2025
NY Digital Awards - B.L.N.D. (Beauty, Lifestyle & Nurturing Diversity)

Entrant

Agency Guacamole

Category

Strategy & Marketing - Events

Country / Region

United States