2025
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Through a multi-year campaign effort, HARMAN Automotive and Scuderia Ferrari have showcased HARMAN Automotive's Ready products to OEMs and other potential customers via social media. One of the final partnership events was the Always Ready Slot Car Grand Prix. Scuderia Ferrari drivers, Carlos Sainz and Charles Leclerc, were challenged to race each other on a slot car board designed to mimic Italy's Imola track -- 24 heart-pounding laps to slot car glory. What ensues is a fun, nostalgia-filled and competitive race between teammates, giving fans a deeper look into what the Scuderia Ferrari and HARMAN Automotive partnership is all about.
Credits
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Giridhar Raj Singh Chowhan
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Apps & Softwares - Best Use of AI & Machine Learning
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United States
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Avaneendra Kanaparti
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Website & Mobile Sites - Financial Services
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United States
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Manisha Sengupta
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Apps & Softwares - Best Technical Achievement
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United States
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Tata Consultancy Services
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Strategy & Marketing - Experiential
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United States