Réno — Luxembourg Airport’s AI Concierge

Réno is more than a chatbot. He’s a digital concierge redefining how passengers experience Luxembourg Airport. Designed as the new homepage and entry point to the airport’s digital world, Réno replaces static menus with conversation. Instead of forcing users to dig through pages, he understands natural language, gives real-time answers, and connects travelers directly with the information they need — faster, friendlier, and smarter.



Réno can handle flight tracking, luggage belts, parking availability, bus schedules, transport options, and weather updates. He speaks multiple languages, making the journey inclusive and accessible. A single click on the speaker icon gives audio feedback, supporting travelers with visual impairments or language barriers.



The design approach blends human warmth with digital intelligence. Réno’s persona — a friendly fox in a tuxedo — creates instant recognition and trust. He’s not hidden deep in the site; he is the homepage. Travelers don’t browse — they ask, and Réno responds.



Every detail was crafted to feel natural on mobile. From voice interaction to clean, clear layouts, the mobile design prioritizes accessibility, fast answers, and easy navigation. Integration with real-time airport systems means information is always accurate — not links, but direct answers.



For branding and experience, Réno also extends beyond the website: QR codes and signage inside the terminal give travelers the same concierge on their phones, before or after security, at any point in their journey.



The result is a digital interface that humanizes technology and simplifies travel. Réno transforms a functional airport website into a conversational experience — blending UX, AI, branding, and transport systems into one elegant solution. In his first months, he answered over 178,000 questions with 89% positive feedback and made passenger journeys calmer, while easing pressure on InfoDesk staff.



Réno isn’t just part of the website — he is the airport’s digital front door.