NY Digital Awards -  Gold

2026

Less Than One Percent

Entrant

Imamu Tomlinson

Category

Audio and Podcasts - Society & Culture

Client's Name

Country / Region

United States

Less Than One Percent is a interview‑style podcast hosted by physician and CEO Imamu Tomlinson, MD, exploring what it means to live “outside the lines.” Each episode profiles individuals who defy convention—artists, athletes, innovators, and advocates—revealing how bold ideas become movements that shape culture and systems. Through intimate conversations, the series connects personal narrative to public purpose, advancing a clear editorial mission: disruption the status and creating impact in the world beyond expectations.

The show’s craft is deliberate: restrained scoring, clean production, and a narrative arc that privileges stakes and consequence over spectacle. Episodes often extend beyond studio dialogue to live recordings and community engagements, treating audio and video as a civic space rather than a promotional channel.

Hasan Minhaj on identity, accountability, and the ethics of comedy—an opening episode that interrogates power and representation.

LaDainian Tomlinson and Spud Webb reframing athletic excellence as mentorship and social infrastructure for belonging.

Joel Bervell and Charlene Li connecting health equity and leadership theory to systemic change, modeling empathy as a design principle.

Across its arc, Less Than One Percent amplifies voices from historically underrepresented communities such as women in sports, Black health leaders, immigrant creatives and linking visibility to agency and outcomes. Conversations probe tradeoffs between fame and responsibility, speed and safety, profit and purpose, inspiring audiences to disrupt to create impact.

The series’ impact extends beyond inspiration: it operationalizes change by spotlighting frameworks for equity, ethical leadership, and cultural resilience. By bridging clinic, classroom, and culture, Less Than One Percent offers listeners not just compelling biographies but usable tools for action. Its editorial courage, guest diversity, and sustained attention to everyday ethics make it a podcast that stands out from the rest.

Credits

Less Than One Percent
Jordan Magat
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