2026
ChAI Central at World Economic Forum 2026, Davos
Entrant
Dreambridge B.V.
Category
Strategy & Marketing - Experiential
Client's Name
Tata Consultancy Services
Country / Region
Netherlands
At the World Economic Forum 2026 in Davos, Tata Consultancy Services generated dialogue around the key theme of AI not just in conferences and panel discussions, but also in an interactive, multi-sensory, human moment. Visitors could meet with an 'AI Flavourist' at the Davos promenade that interpreted mood, personality and taste through natural conversation and recommended a personalised tea or coffee variety to them. The visitor then got a fresh warm cup of a blend closest in flavour profile to the variety recommended to them, along with a personalised, shareable 'Postcard from Davos'.
Credits
Entrant
ARTIFICIO
Category
Strategy & Marketing - Experiential
Country / Region
Italy
Entrant
Hsien-Chih Chuang
Category
Design and Creativity - Generative AI
Country / Region
Taiwan
Entrant
HireInfluence
Category
Social Media - Influencer Marketing
Country / Region
United States