2026
ChAI Central at World Economic Forum 2026, Davos
Entrant
Dreambridge B.V.
Category
Strategy & Marketing - Experiential
Client's Name
Tata Consultancy Services
Country / Region
Netherlands
At the World Economic Forum 2026 in Davos, Tata Consultancy Services generated dialogue around the key theme of AI not just in conferences and panel discussions, but also in an interactive, multi-sensory, human moment. Visitors could meet with an 'AI Flavourist' at the Davos promenade that interpreted mood, personality and taste through natural conversation and recommended a personalised tea or coffee variety to them. The visitor then got a fresh warm cup of a blend closest in flavour profile to the variety recommended to them, along with a personalised, shareable 'Postcard from Davos'.
Credits
Entrant
Lingyu Li
Category
Apps & Softwares - Innovative
Country / Region
United States
Entrant
Exemplifi
Category
Website & Mobile Sites - Website Redesign
Country / Region
United States
Entrant
Dreambridge B.V.
Category
Strategy & Marketing - Experimental / Innovative
Country / Region
Netherlands
Entrant
Travel Santa Ana
Category
Strategy & Marketing - Advertising Campaign
Country / Region
United States