NY Digital Awards -  Silver

2026

ChAI Central at World Economic Forum 2026, Davos

Entrant

Dreambridge B.V.

Category

Strategy & Marketing - Experimental / Innovative

Client's Name

Tata Consultancy Services

Country / Region

Netherlands

At the World Economic Forum 2026 in Davos, Tata Consultancy Services generated dialogue around the key theme of AI not just in conferences and panel discussions, but also in an interactive, multi-sensory, human moment. Visitors could meet with an 'AI Flavourist' at the Davos promenade that interpreted mood, personality and taste through natural conversation and recommended a personalised tea or coffee variety to them. The visitor then got a fresh warm cup of a blend closest in flavour profile to the variety recommended to them, along with a personalised, shareable 'Postcard from Davos'.

Credits

Tata Consultancy Services
Kelly Ryan
Tata Consultancy Services
Angela Cruz
Tata Consultancy Services
Gajender Kaushik
Tata Consultancy Services
Vishal Piedankar
Tata Consultancy Services
Nagesh Wandre
Tata Consultancy Services
Vinothini Ramakrishnan
Dreambridge BV
Dheeraj Dhawan
Dreambridge BV
Sandra Veerman
Dreambridge BV
Thapas Thomas Joseph
Dreambridge BV
Balesh Bhatt
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